As you all might know, NIKE is based in The United States of America. They have been in the sports arena since 1964 and during that time it was known as Blue Ribbon Sports and was founded by Bill Bowerman and Phillip Knight. They finally became NIKE in 1978.
The company takes its name from NIKE, the Greek goddess of victory. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, Team Starter, and subsidiaries including Cole Haan, Hurley International, Umbro and Converse.
Nowadays, they have sponsored many high profile athletes such as Maria Sharapova, Cristiano Ronaldo, Ronaldinho and they even sponsor a football club such as Manchester United. Their trademark is their motto which is JUST DO IT and they are popular with their swoosh logo.